Fall 2026 · The Long Light
Layers for the slow gold end of the year.
Small-batch knits, easy tailoring and everyday linen — picked in person, folded by hand, and waiting for you on West Cary Street.
New in this week
New in
This week on the racks
Eight fresh pieces, most in limited runs of a dozen or fewer. Reserve online, try it on in the shop.
Last few
Staff pick · Fall 2026
The Belmont Wrap Dress
$148
A true wrap in washed tencel that moves like silk and washes like a t-shirt. Deep pockets, adjustable tie, and a hem that clears the ankle on most heights. Runs true to size — size down if you're between.
Color — Inky Plum
Size
XL sold out online — one left in store. Call us and we'll hold it.
Ready for Carytown pickup in about 2 hours
Free shipping over $75 · 30-day returns
Lookbook
The Long Light, three ways
Shot around the neighborhood — the Byrd's marquee, the alley behind Ellwood, and the last warm porch in the Fan.
Look 01
Carytown, 6pm
Belmont wrap + Laurel silk square
Look 02
Scott's Addition
Addison cardigan + Hanover trouser
Look 03
The Fan, Sunday
Sheppard linen + Maymont midi
Why shop with us
A real shop, run by real people
Locally owned
Independent on West Cary since 2014. Every piece is picked by someone who works the floor.
Free local pickup
Order by noon, pick up the same afternoon. Park in the lot off Nansemond and we'll bring it out.
Easy 30-day returns
Bring it back to the shop or mail it free. No restocking fees, no side-eye at the counter.
Free styling help
Book 45 minutes with Nora or Priya. Bring what's already in your closet and we'll build around it.
Early access
Get the drop before the rack does.
One email a week: new arrivals, restocks of the things that sell out, and a first look at sale nights in the shop.
Visit
Come see it in person
We're between the Byrd Theatre and the bakery, on the sunny side of West Cary Street.
Store hours
- MondayClosed
- Tuesday – Thursday11am – 6pm
- Friday (today)11am – 7pm
- Saturday10am – 7pm
- Sunday12pm – 5pm
Online order pickup is available any time we're open. Order by 12pm and it's usually ready the same afternoon — we'll text you when it's bagged.
Find us
3112 W Cary Street
Carytown, Richmond, VA 23221
(804) 555-0148
[email protected]
Hollis & Fern
Free two-hour street parking on Nansemond, plus the shared lot behind the block.